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Client Success Story: Expanding into New Territories

How RCG helped a European restaurant franchise enter the Canadian market.


Strategy and Planning

The client has been operating a successful restaurant franchise for the last 30 years. With new priorities set on international expansion, RCG was asked to create an entry strategy for the Canadian market. Using proprietary resources, RCG developed a 5-year plan highlighting the roadmap for establishing 27 restaurants in 3 cities.

 

Client and Background

Our client was a european-based restaurant specializing in healthy foods with over 250+ establishments across 20 countries

To meet ambitious growth targets, the company had created long-term plans for international expansion and digital transformation. After seeing major success from new establishments in the US, the restaurant set its sights on Canada. RCG was asked to develop a strategy for entering the Canadian market.

Our Strategy


Discover

RCG started with a comprehensive analysis of major regions within Canada. Neighbourhoods in large Canadian cities were ranked for market attractiveness and fit.Get ready to explain everything! Start with a catchy introductory sentence or two to get the ball rolling, and then begin sharing your insights with your audience.

Plan
RCG then evaluated the feasibility of using different operating decisions at each potential location. The results formed the final recommendation which outlined the criteria for each potential location, projected restaurant performance, and the timeline for expansion within Canada.

Results
RCG then evaluated the feasibility of using different operating decisions at each potential location. The results formed the final recommendation which outlined the criteria for each potential location, projected restaurant performance, and the timeline for expansion within Canada.


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